Salla store design and development, set up properly from day one.

Everything a Salla store needs, from theme to first order.

Salla makes it easy to open a store. Making that store look like your brand, convert on mobile and run cleanly behind the scenes takes more work, and that is the part we handle.

This page covers Salla specifically. For our wider e-commerce work across platforms, see E-commerce Development.

• Theme design and customisation: adapting a Salla Theme Store theme to your brand, or building a fully custom theme on Salla's Twilight theme engine.
• Store setup: categories, product options, VAT settings, shipping zones, policies and the business details Saudi rules require you to display.
• Payments and shipping: activating card payments, Apple Pay and buy-now-pay-later, and connecting the carriers you want to use.
• Apps and integrations: choosing and configuring apps from the Salla App Store, and connecting Salla to your ERP or accounting system where you need it.
• Migration to Salla: moving products, customers and content from Shopify, Zid, WooCommerce or a custom site, with redirects from your old URLs.
• SEO for Salla stores: keyword-led categories, unique Arabic and English product copy, image alt text and internal linking.

What Salla does well, and where it stops.

Salla is a Saudi platform built around Saudi commerce. Payments, carriers and ZATCA e-invoicing are switched on from the dashboard rather than bolted on, and you never manage hosting or security patches.

The trade-off is that Salla is a hosted platform. Your storefront has to work within Salla's theme engine, checkout and data model, so very specific requirements, such as complex B2B price lists or unusual checkout logic, need an app, an external system or a different platform.

If you are still choosing a platform, our Salla vs Zid vs Shopify guide compares them side by side. This page assumes you have chosen Salla or are leaning towards it.

Salla's plans at time of writing.

Your Salla subscription is paid to Salla and is separate from any design or development work. Prices change, and Salla charges more when you upgrade inside its mobile app than in a web browser, so always check the figure in your own dashboard.

The Saudi details we configure and test.

If your Salla orders also need to reach an ERP or accounting system, see e-commerce, ERP and ZATCA integration.

• Card payments: mada and Visa/Mastercard are activated from Salla's payment settings. Salla's help centre says Apple Pay switches on automatically once mada and Visa/Mastercard are active.
• Buy now, pay later: Tabby and Tamara are enabled from the same payments page. Each merchant has its own contract with the provider, and fees depend on the products sold and their value.
• Shipping: Salla's shipping service covers domestic delivery with Saudi Post, Aramex and SMSA and international delivery with DHL Express, and orders can carry the customer's national address.
• Registration: Salla requires an active commercial registration (CR) or a freelance document, which is open to Saudi citizens only, plus an Absher account, a Saudi bank account and a Saudi mobile number.
• Store documentation: since March 2023 the Ministry of Commerce documents online stores through the Saudi Business Center's Business Platform (business.sa) instead of Maroof.
• ZATCA e-invoicing: Salla's ZATCA integration app sends your tax invoices to ZATCA. It needs a ZATCA portal account, an approved CR, a verified store and a complete main branch address.

What you get that a DIY setup usually misses.

Many merchants open a Salla store themselves, and for a small catalogue that can work well. The problems tend to show up later: a theme that looks like every other store, messy product data and a checkout nobody tested on a real mada card.

• A storefront designed around your brand and products, with Arabic and English layouts planned together rather than translated afterwards.
• Clean product data before import: consistent names, options, variants, images and prices, so filters and search work.
• Payments, shipping and notifications tested end to end with real orders before launch.
• SEO set up from the start: category structure, page titles, descriptions and redirects from any previous site.
• Plain-English documentation of how your store is configured. Your Salla account, domain and content stay in your name.

From brief to launch in six steps.

1. 01

   Review your catalogue, brand and current platform

2. 02

   Choose the plan and theme route: Theme Store or custom

3. 03

   Design the Arabic and English storefront

4. 04

   Configure payments, shipping, VAT and legal pages

5. 05

   Import products and test orders end to end

6. 06

   Launch, check redirects and hand over documentation